This past year I’ve been working with a healthcare company to conceptualize a radical new approach to personal health management using the power of technology and experience-driven design to build a Web application that is truly personalized — giving an individual exactly what they need at the right time.

I was asked to design and prototype a new online service for patients with type 2 diabetes to keep track of important exams and screenings, medications, and healthy lifestyle behaviors. The service included a Web-based interface for tracking everything related to one’s diabetes management from Hemoglobin A1c results to eye exams.

My client, an incentive management company, realized there exists an unmet potential in rewarding individuals for activities related to changing their health behavior. They needed several new products based on their existing incentive framework to serve a healthcare audience.